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Photos w/ Historical Perspective

See Xmas Eve Shoppers -- Dec. 24, 3 p.m. -- at "The Pike Outlets"; Includes Archival Coverage / "Amnesia File" Review Of Salient City Hall Actions


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(Dec. 24, 2015) -- On Christmas Eve, we heard radio reports of heavy crowds at "The Citadel" outlet center, and we saw large crowds at ELB's Los Altos shopping center, so we asked downtown Long Beach resident Gary Shelton to stop by "The Pike Outlets" (formerly the Queensway Bay Retail and Entertainment complex and the Pike @ Rainbow Harbor) and show us what he could see.

Below are photographs Mr. Shelton indicates he took on Dec. 24 at about 3:00 p.m. In an email he says, "I didn't select moments that were busy or less busy than others, The people there were just coming and going at random."

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Photo by Gary Shelton, Dec. 24, 2015, approx. 3 p.m.


Photo by Gary Shelton, Dec. 24, 2015, approx. 3 p.m.


Photo by Gary Shelton, Dec. 24, 2015, approx. 3 p.m.


Photo by Gary Shelton, Dec. 24, 2015, approx. 3 p.m.

We believe the photos above should be viewed as one moment in time; we don't know if they do or don't reflect conditions on other days at other times.

The development's Facebook page is visible at this link. As viewed and screen saved on Dec. 24, it describes the Pike Outlets as "Shopping District -- Shopping Mall." The Facebook page posted a number of holiday bargains...and as of Dec. 24 indicated it has 6,538 "likes."

LBREPORT.com provides below Historical Perspective and Amnesia File coverage. Observant readers will notice that Mr. Shelton was present and spoke at a June, 2011 Long Beach City Council meeting at which a historic vote that effectively determined the future of the land.

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On June 21, 2011, the Long Beach City Council acknowledged publicly that the development's Tidelands property -- which the City had for roughly a century been legally required to protect for the public's Tidelands uses -- had become basically useless for Tidelands purposes.

The Council voted 8-0 -- with 1st dist. (downtown area) Councilman Garcia absent for the entire meeting -- to seek State Lands Commission approval to remove Tidelands Trust protection from that part of LB's shoreline. In so doing, the City agreed to a State Lands Commission finding [enacted by the state agency two days later on June 23] that the "Pike @ Rainbow Harbor" [now The Pike Outlets] site -- once part of LB's namesake downtown beach -- had "been cut off from water access and no longer are in fact tidelands or submerged lands or navigable waterways and are relatively useless for public trust purposes."

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LBREPORT.com also provides below archival coverage from 2002 when a number of civic figures spoke, pro and con, about fateful actions then being taken.

Long Beach city officials had told the public that the development would become a destination level attraction. A number of residents doubted this and predicted it would become a "shopping center by the sea." They were portrayed by a number of establishment figures and some media outlets at the time as "naysayers."

Finally, we include below our coverage of a March 4, 2015 press event at which LB officials and representatives of developer/operator DDR announced two new retailers at the "Pike @ Rainbow Harbor" development scheduled to open in 2015: Nike and Forever 21.

Our coverage noted that H&M (a clothing retailer) and Restoration Hardware had previously announced plans to locate at the "Outlets at the Pike" and that the Forever 21 location will be a "full-line" location. Also included is the text of a mass emailing at the time by LB Mayor Robert Garcia.

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Amnesia File / Archival Coverage

QWB Mayor & Mgr w/ confetti(May 14, 2002) -- Confetti flew, the Mayor [Beverly O'Neill] beamed and the City Manager and developer DDR's officials were all smiles at a gala kick-off ceremony for construction of the Pike at Rainbow Harbor today.

"I feel like pinching myself to know this is really happening today! I can't tell you how excited I am by this," an exuberant Mayor Beverly O'Neill told a crowd of invited city officials, business leaders and local media.

Invoking images and icons of LB's former Pike amusement area, developer DDR said in a written release,

DDR QWB pix 3"Like the Pike of old, the Pike at Rainbow Harbor will feature many cafes and public gathering places and become a vital element in the day-to-day life of Long Beach, drawing visitors from throughout the region."

The company release continued:

DDR QWB pix 2"The cinema will include state-of-the-art THX digital sound, automated projection, all stadium seating with high-backed chairs, gourmet concession areas and other amenities. Gameworks is a 40,000 square foot entertainment destination, the ultimate party place where guests can eat, drink, party and play. The new GameWorks at the Pike at Rainbow Harbor will feature a full service restaurant, with a fantastic menu and casual decor; a cool, high energy bar serving signature martinis and specialty cocktails, interactive games, and state-of-the-art bowling lanes."

DDR QWB pix 4"DDR has signed agreements with California Pizza Kitchen, Harry's Bar, National Sports Grill, Carnival Club, Mai Tai, Guaymas, Killer Shrimp, Prego, Gladstone's, Great Steak & Potato, Subway, Coldstone Creamery, Daphne's Greek Cafe, Islands Burgers and Quizno's."

DDR QWB pix 5In its written release, DDR indicated that opening is expected in 2003, and DDR's Rod Chisessi indicated from the podium that a 15 month construction period could put the opening in roughly September, 2003.

QWB May 14 ceremony groundbreakingThe event, which took place inside a tent on the NW corner of Pine Ave. and Shoreline Drive, included a ceremonial earth-turning and comments by LB officialdom and DDR representatives. We provide sights and transcript excerpts, below.

Mayor Beverly O'Neill

Mayor O'Neill at QWB May 14 ceremony Mayor O'Neill: ...I've never seen so many sign offs, negotiations, committee meetings, public scrutiny, economic and theater and financing setbacks and the delays that came from legal setbacks. So this has gone on for a long time, but it's behind us! Isn't that exciting? [applause] And we can now look forward to developing the largest waterfront complex in southern California. It's really a defining moment for the city of Long Beach, because this is the final piece of the puzzle that was initiated ten years ago...And I can remember when I was first Mayor in 1994, [now retired City Manager] Jim Hankla and I would look out the window and say, see that parking lot out there? That's the most desirable piece of property in southern California. And it's going to have something on it that's going to make us all proud.

And finally, after I'll say 12 years of active planning, and probably 15-20 years of bringing things together, because people would say, why do we need all these hotels on Ocean Blvd.? Well, that's because the Convention Center wasn't finished. Now we need more hotels. So it takes a lot of time to put all this together. So no other community in southern California can offer the combination of venues that will be located here. And once the Pike at Rainbow Harbor is completed, Carnival Cruises will be here attracting thousands of people to the city. People will have an opportunity to visit this Pike, the Queen Mary, the Aquarium of the Pacific and many of our outstanding restaurants that we have right around here.

And we shouldn't forget the number of new residents that are coming. As you're standing here and you look up and see the Camden Project, the "Park at Harbour View,"...and look at the number of people that's going to add to the downtown area. They're going to be able to walk to the downtown, walk to the Pike, and all of the things that are going to be available.

So in addition to the sales tax, and the lease revenue that the city will be realizing, one of the major features of this is it's going to create hundreds of jobs...

So with the new developments going on from the downtown, and CityPlace under construction, that also is a DDR project, our community is going under a massive revitalization that will change our landscape really forever.

Long Beach will never be the city it was twenty years ago. But cities should not stand still. If they stand still, they fall behind and Long Beach is moving ahead like no other community in California."

City Manager Henry Taboada

City Manager Taboada at QWB May 14 ceremonyCity Manager Henry Taboada: Well good morning. Do you believe it? [shouts, yeah]. What a glorious day it is...

My task this morning is to thank all of the folks who have had so much to do with this project, and to share with you my joy, and my gratitude, for all that has happened and for all that is about to happen.

First to the Mayor. I couldn't thank the Mayor enough. She was there from the beginning and she has persevered along with staff, at every turn of this project, and has been steadfast in her support, and has never wavered...

I want to thank the City Council, both past and present...but this Council at every turn took courageous steps...and held firm in their belief that this was the right project.

QWB Shannon & MahoodYou know, we kid attorneys a lot. We give them a lot grief, and they give us some back. But I tell you, this project wouldn't be here today if it wasn't for our City Attorney [Bob Shannon] and his team, Heather Mahood (both photo, left), Jim McCabe and the rest of the City Attorney team who also stuck with us through thick and thin, and thank you Bob for all of that support. [applause]

Now people think that the financial aspect of this just comes together somehow magically behind the scenes and the construction is really all there is to it. But before there is a project there has to be financing, and I want to give my special thanks to a good colleague and friend of mine...Bob Torrez and his finance team...[applause]

Now City Managers, as Jim Hankla will tell you, are only as good the people they work for and with, and I work for and with a great management team consisting of all of my senior management staff...and all of my department heads who've persevered through this, and former staff like Bob Paternoster who along with [QW Bay project advisory committee member] Phil Infelise was instrumental in bringing this project to where it is today...

What can I say about DDR? Rod Chisessi. What a bulldog...There have been times when I wondered what this guy was made of. But he's held on, he's done his job, and...[this project]...is going to be profitable for DDR and for the city of Long Beach. Eric Mallory...Someone who had a vision about this project and...gave us courage to keep going with this project.

And I'd be remiss if I didn't give special thanks to just a small group of people. First of all, Dean Oliver here...On a piece of a napkin, basically, after a lunch we went out here and we designed the parking structure that's going to be the mainstay of this project and who taught me a lot and kept me focused on this project...[credits others not mentioned here]

Let me close by saying to that portly gentleman at 6th and Pine [Press-Telegram location, apparent reference to veteran columnist Tom Hennessy, currently losing weight] who reported as recently as two weeks ago that this project didn't pass the smell test. [light laughter] Get over it, Tom. It's time to smell the roses. [laughter] Thank you... [applause]

...Vice Mayor Dan Baker's office told us he was unable to attend due to medical attention needed following a recent traffic accident. Former 6th district Councilwoman and Vice Mayor Doris Topsy-Elvord was also in the crowd, as well as retired LB City Manager James C. Hankla and current Assistant City Manager Jerry Miller...

Randy Gordon at QWB groundbreakingRandy Gordon from the LB Area Chamber of Commerce is interviewed by City Hall's Channel 21.


(May 22, 2002) -- Like a tale of two cities, it was either the best of times or the worst of times.

Outside City Hall, accompanied by sorrowful bagpipes, grassroots LB activists...gathered for what was termed a "heartbreaking" ceremony, alternately mourning and ridiculing officialdom's support for the Pike at Rainbow Harbor project. (Last week, city officials joined developer DDR for a ceremony marking the imminent start of construction).

Meanwhile, inside City Hall, fax machines sent press releases cheering word that Gov. Gray Davis had signed a final document effectively ratifying the State Lands Commission "land swap" last fall. (The "land swap" removed state tidelands designation from certain commercial footprints in the project area in exchange for the state receiving land from the City of LB along the L.A. river that will now carry tidelands designation.)

Downstairs in the Council Chamber, Mayor Beverly O'Neill (who had been momentarily absent from the chair) returned to explain the reason for her temporary disappearance:

"I just received a call from the Governor's office, and the Governor's office has informed us that the Governor signed the bill that came from the State Lands [Commission]...this is the final step in the development of Queensway Bay and the process...And so that just happened this afternoon and I just got a telephone call, so I wanted to let you know where I was."

The Mayor's news was met by eerie silence. Many in the audience had come for an agenda item concerning alley and infrastructure repairs...and some believe City personnel and resources were previously shifted away from neighborhood tasks to handle aspects of QW Bay project.

As the saying goes, where one stands often depends on where one sits.

Two weeks ago (in a ruling posted verbatim on LBReport.com), a Sacramento Superior Court judge upheld the legality of actions by the State Lands Commission and City of LB actions in connection with the "land swap."

The Governor's approval was expected, although some activists hoped he might not ratify the land swap. However, the Governor put his signature on the process as City Hall had hoped.

Activists have now shifted their focus to State Lands Commissioner Kathleen Connell, urging her to hold a hearing in LB on the project.

Meanwhile, media outlets were sent a City Hall press release quoting Mayor O'Neill as follows:

"This is a momentous occasion. It will be a pleasure to watch the Pike at Rainbow Harbor unfold during the development stage. I anticipate seeing both residents and visitors enjoying the Pike at Rainbow Harbor when it opens in 2003. Carnival Cruises, which will be taking its place next to the Queen Mary shortly, the Queen Mary, the Aquarium of the Pacific, Shoreline Village, the Long Beach Convention Center, Pine Ave. and CityPlace -- all will be connected by the Pike at Rainbow Harbor. No other community in Southern California can offer the combination of venues that will be located on our waterfront once the Pike is complete."

City Manager Henry Taboada was quoted as saying:

"Mayor Beverly O'Neill and members of the City Council are to be praised for their continued support of the Pike at Rainbow Harbor. Now that all of the approvals are in place, the City will proceed immediately to a close-of-escrow on the ground lease that will allow DDR to begin construction of the long-awaited 370,000 square foot development. Today is a truly significant day for Long Beach."

Outside City Hall, opinions were 180 degrees reversed:

Diana Mann

...This is a very, very, very sad moment...Governor Davis has signed the [document approving the land swap that facilitates] the Queensway Bay project. So here we are. Are we going to fight? Are we going to go away? Are we going to shrink back?

And I don't know about you guys, but I'm not going away...

...There's a very famous speech that Winston Churchill made, and his speech was, "Never, never, never give up."

...Bry Myown

Last summer, the City of LB...[approved the land swap] deal secretly, and when we caught them with their pants down, they found at the last minute that they had to do things openly in the aftermath of Sept. 11. And I think all of you know that this was a very painful time for us. And under extraordinary circumstances, a handful of us drove to Sacramento.

We saw this land swap approved, but the one saving hope was that the State Lands Commission unanimously placed several conditions on the project.

They said they could not phase it. The construction is now being phased and the RDA documents acknowledge that it is being built in phases. They said that nothing could change from the conceptual plans and the tenancies that were in place. We learned last week that all of this had changed. They also said that the local agreements and the leasing must be in place by May 31...

And they gave us their assurances that if any of these conditions were violated, they would extinguish the land swap and they would bring everything back for a new hearing before the State Lands Commission...

[The City Manager is] doing whatever he wants to. He's doing it with the blessing of the City Council. He's doing it with the blessing of Governor Gray Davis. And they're doing this because...they have no respect for the California coastline and they have no respect for the people of California.

What's most significant to me about this is that in order to approve the land transfer, the State Lands Commission had to make a finding that the land in question was no longer suitable for the purposes that the State Lands Commission controls. In other words, the coastline is held in sovereign trust so that people can use the beach and so it's available for commerce, navigation and fisheries.

And once they [the City] paved it over, which they charged you $30 million to do, and failed to build the park that they promised, guess what: it became useless for the purpose of coastline and that's why it's now being turned into [this] development.

The City of Long Beach keeps demonstrating that if you blight something badly enough, it's profitable to rebuild for whatever your developer friends want to do. And I don't want to let them do that to our coast. This is not over.

Ann Cantrell

...We still have one more chance. Even though the Governor has signed this, the State Lands Commission are the ones that are in charge of the tidelands trust. And last September, several of us went to Sacramento and heard Kathleen Connell, who is one of the State Lands Commissioners, she is also the [state] Controller, but she told the city and told DDR that if they were allowed to go ahead with this Queensway Bay project, there could be no changes. Everything had to be the way it was in September.

We have not seen the site plans, or we don't even know who the lessees are who DDR has supposedly obtained for this project, but at the groundbreaking last week, they said there is no longer a bookstore, there is no longer a day spa, there is now going to be 16 or more restaurants and there's going to be a game arcade. This is definitely a change in the condition.

Also the size has been changed. There's supposed to be 70,000 sq. feet less than there was last September. They've even changed the name. It's no longer the Queensway Bay project, it is the Pike at Rainbow Harbor.

For all these reasons, we are asking Kathleen Connell to have another hearing here in Long Beach on this project...We've got to let the Governor, the State Lands Commission, everybody know there's lots of people in Long Beach that are opposed to this...We aren't giving up yet.

Further Background / Perspective

In the mid-1990s, representatives of a City Hall hired firm appeared on Art Levine's Straight Talk television program and described conceptual plans for a project that, in their words, would reunite the city with the water. What City Hall ultimately allowed on that property (done by others amid dissent by a number of LB residents) is now visible.

City Hall gave a lengthy lease to a firm (DDR) for what city officials taxpayers would be a destination-level entertainment and retail complex. Some local residents predicted it would become as a "shopping center by the sea."

The retail component included some uses not allowed under state Tidelands restrictions. To deal with that, Long Beach City Hall facilitated those uses via a "swap" that removed Tidelands restrictions on large footprints in the development area in exchange for putting Tidelands restrictions on non-Tidelands areas [mainly non-developable property] along the L.A. river and a freeway median a mile or so away.

City Hall officials jetted to Sacramento to urge support for this; local residents caravanned by car to the state capital to testify against it. When the State Lands Commission approved the transaction, veteran coastal protection advocate Don May filed a lawsuit. A trial court in Sacramento ruled against him, but Mr. May pursued an appeal...and a CA Court of Appeal agreed with Mr. May (April 2005) that the State Lands Commission couldn't properly do what it did.

State lawmakers responded by enacting legislation that undercut Mr. May's court victory and invited the State Lands Commission to re-do the land swap transaction. This took place using Sacramento's notorious "gut and amend" procedure...in which legislators strip language from an unrelated bill and plug in new language that the usual hearings and debate. State Senator Denise Ducheny (D., SD) gutted-and-amended then-SB 365 to give the State Lands Commission the ability to approve land swaps of the type opposed by CA Earth Corps and invalidated by the Court of Appeal.

Her "gutted and amended" bill passed with the "yes" votes of then LB-area Assemblymembers Betty Karnette (D., LB), Jenny Oropeza (D., LB-Carson) and state Senator Alan Lowenthal (D., LB-SP-PV).

When the State Lands Commission re-did the land swap, the City agreed to accept Tidelands restrictions on different land which was (again) unlikely to be developed, including park areas at Colorado Lagoon, Marine Stadium Channel and part of Bixby Park (frontage south of Ocean Blvd.) in exchange for freeing the entire DDR leased parcel (not just a few footprints) from Tidelands restrictions. That Council vote to do so came in June 2011 8-0 (Garcia absent for entire meeting).

As LBREPORT.com reported at the time:

(June 26, 2011) -- In an action that required the City of Long Beach to publicly acknowledge that prime downtown Tidelands property -- which the City had for roughly a century been legally required to protect for the public's Tidelands uses -- had become basically useless for Tidelands purposes, the Long Beach City Council voted 8-0 (Garcia absent for entire meeting) on June 21 to seek State Lands Commission approval to remove Tidelands Trust protection from the "Queensway Bay" (now "Pike @ Rainbow Harbor") development site.

The Council-sought action enables ordinary commercial development uses on what was once prime beachfront Tidelands area that Long Beach City Hall over the years replaced with landfill. The "land swap" removed Tidelands trust protections from those areas in exchange for the City accepting Tidelands protections on parts of Bixby Park, Colorado Lagoon and Marine stadium...that are already park land.

As part of the transaction, the Long Beach City Council agreed to a State Lands Commission finding [enacted by the agency two days later on June 23] that the "Pike @ Rainbow Harbor" development site -- once part of LB's namesake downtown beach -- had "been cut off from water access and no longer are in fact tidelands or submerged lands or navigable waterways and are relatively useless for public trust purposes."

The 2011 transaction goes further than a 2001 Tidelands trust exchange, under which the O'Neill administration and former city management sought to remove Tidelands restrictions from some commercial footprints in exchange for accepting Tidelands restrictions on property parcels along the east bank of the L.A. river near downtown. The 2001 land swap was the center of heated controversy at the time, drawing opposition from a number of residents and businesspeople who said the "Queensway Bay Retail and Entertainment project" was in their opinion little more than a "Shopping Center by the Sea."

The 2001 transaction was ultimately ruled deficient by a CA Court of Appeal (inadequate appraisal values) as a result of a successful lawsuit brought by CA EarthCorps (led by now-former CA resident Don May). When the CA Supreme Court accepted review of the case, the state legislature (acting at the behest of LB legislators who acted at the behest of City Hall) amended state law to allow such swaps. However, the legislature's action wasn't retroactive, meaning some uses were currently on the Pike development that weren't legally allowed in the Tidelands.

LB City Hall then began non-public negotiations with staff of the State Lands Commission (which oversees use of state Tidelands) to fashion another Tidelands Trust exchange. The transaction was discussed by the City Council in closed sessions...without serious public input...then brought forward as a routine Council agenda item

At the June 21 Council meeting, Long Beach resident Gary Shelton -- who was among those who opposed the 2001 land swap -- was the only member of the public to speak. [A number of other activists on the previous land swap had either died or left Long Beach.] Mr. Shelton reminded the Council of the controversial nature of the previous QWB land swap; noted that the new tidelands trust exchange had been negotiated in closed sessions...and asked that the council put the item over so the public could be heard on the item.

Mr. Shelton noted that problems arose with the initial land swap because of a deficient appraisal of the previously used parcels. City management replied that the new land exchange was based on a new appraisal of the now-different parcels done by a firm retained by developer and approved by State Lands Commission staff.

Councilwoman Rae Gabelich said that although she opposed what was done in the past, she believes what's proposed now serves the City's interests.

Vice Mayor Lowenthal said she "was one of the individuals who had great angst over the design of the Pike and what was proposed" and that she "was opposed to that particular design" but want to inhibit economic development of the site.

The Council vote to approve the transaction was 8-0 (Garcia absent for entire meeting).

To hear archival audio of this Council action, click here.

Past is prologue...and brings Long Beach to 2015:


(Mar. 4, 2015) -- City officials and representatives of developer/operator DDR held a press event this morning (Mar. 4) to announce two new retailers at the "Pike @ Rainbow Harbor" development.

Nike and Forever 21 are scheduled to open later this year. Today's media event also highlighted a rebranding of the development as the "Outlets at the Pike" [a matter reported by LBREPORT.com in May 2013.]

H&M (a clothing retailer) and Restoration Hardware previously announced plans to locate at the "Outlets at the Pike." Forever 21 will be a "full-line" location. A movie theater will remain as well as current restaurants.

In a mass emailing today (Mar 4, 2015), Mayor Robert Garcia stated in part:

In another sign of progress and a strong economic future for our city, today we unveiled two new major retail tenants opening in Long Beach: Nike and Forever 21. Along with H&M clothing and Restoration Hardware, these tenants are going to anchor the new Pike Development in Downtown Long Beach. The 65 million dollars of private investment and the addition of 45,000 square feet of space will attract tourists, visitors and residents, and increase tax revenue to the city. It will also attract more retailers and new investment in Long Beach.

The Pike has always had the potential to be an outstanding center for shopping and entertainment, but never got off the ground. While the movie theater and many of the restaurants succeeded, store fronts remained empty and there was little interest from retailers to open in the center. These new national brands, which have never operated in Long Beach before, are a perfect fit for our growing city...


Image via DDR


Image via DDR


Image via DDR




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