Click to access:

Return To Front page

More News

In Depth

Editorials/Opinion/
E-Letters

Neighborhood Groups/Meetings

Crime Stats

LB Schools

City Council/Planning Comm'n Agendas

Sacramento

Washington

E-mail Links To
City Hall/Sacto/DC

Useful References & Sources

Lost, Found & Adoptable Pets

LBReport.com

News

For Your Review: Some Recently Published Fiscal Claims By LB Convention & Visitors Bureau


(October 7) LBReport.com posts in the public interest some fiscal claims recently published by the LB Area Convention and Visitors Bureau.

  • The September edition of "Convention Alert," published by the LB Area Convention and Visitors Bureau, lists September LB conventions, itemizing convention organizations, data/location, attendance and "economic benefits." At the top of the list, the statement below appears (in italics in original):
    "The following information is for media use only. Combined, these conventions will bring nearly $12,430,000 in economic benefits and over 29,000 people to Long Beach."

    [LBReport.com note: By our calculation (dividing claimed benefits by number of claimed people), this would amount to roughly $428 in "economic benefits" per person]

  • The September/October 2000 edition of "Long Beach Notes," the newsletter of the LB Area Convention and Visitors Bureau, contains a chart labelled "Return on Investment." Text accompanying the chart states:

    "During May and June, the Bureau sales staff booked the following meetings and conventions to Long Beach. These groups are expected to generate $56 million [emphasis in original] in spending at hotels, dining, shopping, attractions and rental cars during their stay in the city."

    The chart itemizes "May bookings" and "June bookings" with group names, dates, attendance and ROI [apparently, return on investment]

    LBReport.com added the attendance figures on the chart. May attendance was 52,415 and claimed return on investment was $30,696,425. June attendance was 36,500 and claimed return on investment of $25,396,500.

    [LBReport.com note: By our calculation (dividing claimed "return on investment" by number of claimed people), this would amount to roughly $585 per person in May and $695 per person in June.]

  • As of Thursday, October 5, the LB CVB's web site contained the following representation:
    "...Approximately 4.5 million visitors travel to Long Beach each year creating nearly $343 million in direct visitor expenditures, making tourism one of the city’s most lucrative industries."

    [LBReport.com note: By our calculation (dividing claimed direct visitor expenditures by number of claimed visitors), this would amount to roughly $76.22 per visitor.]

    LBReport.com has requested further information from CVB on its published figures. When our voice mail messages spanning several days are returned, we'll report CVB's response.

  • Return To Front Page


    Copyright © 2000 LBReport.com, LLC. All rights reserved.
    Third parties may cite portions as fair use if attributed to "LBReport.com" (print media) or "Long Beach Report dot com" (electronic media).