|(Dec. 9, 2018) -- LBREPORT.com, partnering with our friends at SignalTribune.com, has extended VIDEO coverage below of the 65th annual Daisy Ave. Christmas Tree Lane Parade.
Our coverage of the
Union Bank and Hugo Diaz along with WANA (Wrigley Area Neighborhood Alliance) made extended VIDEO coverage of this community event accessible worldwide on LBREPORT.com and SignalTribune.com
Major Christmas Tree Lane event sponsors include the Port of Long Beach, Chuck Butcher, John Deats, 7th dist. Councilman Roberto Uranga, the City of Long Beach Office of Filming & Special Events and L.A. County Supervisor Janice Hahn with additional prominent sponsors listed here.
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Unlike other holiday parades across the country that travel along commercial routes (encouraging crowds to spend money); the Daisy Ave. parade travels through in the heart of a residential neighborhood.
The grassroots Wrigley Area Neighborhood Alliance (WANA) handles Christmas decorations lining Daisy Ave., transforming the neighborhood street into "Christmas Tree Lane." WANA volunteers:
And WANA has a "Cultural Heritage Celebration on the Green" with entertainment and special events scheduled for the coming week at Daisy Ave./20th St.
Sunday, December 9, 7 p.m.
The Daisy Ave. parade and its associated events reflect the commitment of WANA's Board of Directors (Pat Arndt, Gloria Bolanos, Jill Hill, Joan Greenwood, Maria Norvell, Nancy Risch, Timothy Risch, & Josie Villasenor) along with Daisy Avenue resident Gary Maynard; Mike Peterson of Peterson Electric & Lighting; WANA Members Vernon Rudd, Edie Pearl & Loren Patton.
The Daisy Ave. Christmas Parade began in 1953 as the brainchild of area resident Gertrude Whittle, who convinced LB's then-City Council and Council of Churches to help decorate the median on Daisy Avenue between PCH and Willow Street with a Christmas Village and nativity scene. That prompted a number of area residents to begin decorating their homes and the annual event grew with the inclusion of more displays, entertainment nights,
In 1988, Maria Norvell and the Wrigley Association undertook efforts to revitalize the parade and Daisy Lane decorations...and the parade now continues as a firmly established Long Beach tradition.
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