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    ShoreFest Organizers Schedule May 21 & 22 Community Briefings (Public Invited) Re Plans For October 3-5 Air Show & Citywide Festivals

    (May 20, 2003) -- Organizers of ShoreFest, an October 3-5 event expected to bring 500,000 people to Long Beach over three days, have scheduled four community briefings (two per night) on May 21 and 22 (details below) to provide an update on plans for the events.

    The briefings, to which the public is invited, will take place at:

    Wed. May 21
    6:00 p.m.
    Long Beach Energy
    2400 E. Spring St. @ Junipero)
    Wed. May 21
    7:30 p.m.
    1st floor conf. room
    3250 AirFlite Way, (Wardlow/Cherry)
    Thurs. May 22
    6:00 p.m.
    Bay Shore Library
    195 Bay Shore (2d/Bay Shore)
    Thurs. May 22
    7:30 p.m.
    Bixby Park, Social #2
    130 Cherry Ave. (b/w Ocean & B'way)

    As previously reported by, in July 2002 the City Council voted to proceed with a proposal by a business entity created by DDR, developer of the Pike at Rainbow Harbor and CityPlace, to stage ShoreFest, consisting of six festival venues (details below) across the city. ShoreFest could become an annual event.

    In the public interest, we reproduce salient parts of a March 27 written report presented to LB's Marine Advisory Commission by City Hall's Special Events & Filming Bureau Manager, David W. Ashman, with concurrence by Parks, Rec. & Marine Dir. Phil Hester:

    [begin report text; emphasis in original]

    SUBJECT: Update on planning for the inaugural SHOREFEST at the Pike

    ...ShoreFest is a program designed to show Southern California the renaissance of Downtown Long Beach, and create interest in our City as a destination for high quality entertainment and shopping.

    SHOREFEST at the Pike will take place on October 3-5, 2003, and will be free to the public. SHOREFEST will showcase Long Beach's user-friendly airport, expansive beach, and the newly developed Queensway Bay Harbor with six festival programs. It is estimated that the SHOREFEST events will draw 500,000 people to Long Beach over the three days of the program.

    The six festivals of SHOREFEST are:

    AIRFEST: - Just off the Belmont Veterans Memorial Pier will be a four-hour air show that promises to be the premier air event in the country. Scheduled to perform are nine elite military jet teams including the Navy's Blue Angels, and the Canadian Snowbirds. All five branches of the armed forces will be participating with demonstrations of their Special Forces teams. There will be civilian performers as well as a large static display of vintage and military aircraft at our airport.

    HARBORFEST - Land based displays combined with in-water demonstrations of marine craft will take place on Shoreline Drive, and Rainbow Harbor. Demonstrations of both sailing and power craft will take place. A four-seat hydroplane capable of speeds in excess of 200 mph will be a featured demonstration.

    KIDSFEST - This festival is designed to provide children of all ages with activities in the enclosed area around Rainbow Lagoon. Traditional amusement activities as well as exhibits of science and technology for children will be part of the program. There will be entertainment throughout the day including skydiving dogs, and mini Air Force Thunderbird Jets.

    MUSICFEST - This concert series will offer music enthusiasts five venues of entertainment. These concerts will be in the Downtown Amphitheatre, the Museum of Art, the Performing Arts Center, the Long Beach Airport, and the Aquarium of the Pacific. These events will feature country, and jazz as well as new age musical talent.

    TASTEFEST - This program will provide visitors with a "Taste of Long Beach" village featuring the culinary talents of Long Beach's premier restaurants. This event will take place on Shoreline Drive, and activities will include celebrity chefs creating their signature dishes as well as waiter races.

    WATERFEST - This two-hour sea event will take place from the pier on the end of the Peninsula, and will show water sport enthusiasts demonstrations of both military and civilian watercraft. The Marines will storm our beach, and Navy Seals will invade the shores. There will be sailing regattas as well as water skiing demonstrations.

    ShoreFest organizers have launched a web site at (parts under construction) as a source of updated information.

    Previous related coverage:

  • July, 2002: Council OK's 3-Day Corporate Backed Oct. '03 "ShoreFest" To Celebrate "Pike at Rainbow Harbor" After Supportive City Staff Memo Says Police, Fire, Public Works And Other City Services Will Cost Up To $250,000 But Resulting Sales Taxes Are "Anticipated" To Equal or Exceed This; Our Math Says That Would Require $25 Million In Taxable Sales; City Hall Gets Roughly $40 Million in Sales Tax Revenue For Entire Year

  • July, 2002: City Mgt. Says Promoters Of 3-Day Oct. '03 "ShoreFest" To Celebrate "Pike at Rainbow Harbor" Want City Hall To Donate Various City Services; Event Would Require Up To $250,000 in Police, Fire, Public Works & Other Services...And It's "Anticipated" Sales Taxes Will Equal or Exceed Costs

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