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    Councilmembers O'Donnell, Uranga & Gabelich Urge Establishing Guiding Principles On Airport Marketing & Users' Responsibilities

    (October 3, 2004) -- LB Councilmembers Patrick O'Donnell, Tonia Reyes Uranga and Rae Gabelich have jointly agendized an item for the October 6 City Council meeting calling for establishing a set of guiding principles -- policy direction to city staff -- that would apply to city marketing efforts of LB Airport and responsibilities of LB Airport users.

    Noting that city staff created Guiding Principles concerning its recommended expansion of LB Airport's terminal area facilities, the three Councilmembers say in their agendizing memorandum:

    [T]here are many larger city-related issues that must be considered while the process takes place on terminal improvements. As discussions about the future terminal improvements progress, we believe it is important for the City Council to provide policy direction to staff regarding the interpretation and implementation of the Strategic Plan as it relates to the Airport; identification of a marketing commitment plan; community impact plan; and expectations of the airport users’ responsibilities in relation to any terminal improvements.

    Although not mentioned in the Councilmembers' memo, the development of Guiding Principles was backed by the Council and ultimately applied to city policies concerning 710 freeway improvements/expansion. The development of 710 freeway Guiding Principles was spearheaded in part by Councilwoman Reyes Uranga and channeled public discontent into consensus-based alternatives with grassroots support that led to modified 710 freeway expansion plans.

    The three Councilmembers ask that the Council's Transportation and Infrastructure Committee develop a set of Guiding Principles on the city's marketing of LB Airport and users' responsibilities at the Airport. The Transportation and Infrastructure Committee is comprised of Councilmember Reyes Uranga (chair), Vice Mayor Jackie Kell (vice chair) and Councilmember Gabelich.

    The agenda item follows a memo by City Manager Jerry Miller -- first reported by -- citing several factors in directing LB city staff not to engage for the moment in proactive marketing related to 25 currently vacant daily commuter airline flight slots (for aircraft under 75,000 pounds) at LB Airport. The September 24 memo by City Manager Miller said:

    "Given the rapid growth in use of commercial airline slots over the past two years, and the resulting facility impacts, and the timeframe and complexities of the current Terminal facilities assessment process, you are hereby directed not to engage in any proactive marketing activities related to the 25 currently available commuter airline slots. This directive will be in effect until such time as the City Manager, in consultation with the City Council, deems appropriate."

    25 daily commuter flight slots (for aircraft under 75,000 pounds) remain legally available under LB's Airport Noise Compatibility Ordinance. LB Airport's 41 daily noise budgeted flight slots for large commercial aircraft (over 75,000 pounds) are filled.

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