No, Aquarium of Pacific Didn't Pull Its Ads From Limbaugh Show Because It Never Advertised on His Nat'l Show; Aquarium Ads Carried on Local Traffic Reports During Show (From Which Limbaugh Show Doesn't Get Revenue)

The Aquarium's ads have been heard during local traffic reports on KFI radio (AM 640) which is among several hundred local stations that carry Mr. Limbaugh's nationally syndicated show. [We presume neither Mr Limbaugh nor his syndicator receive the local ad revenue.]

In a statement provided to LBReport.com, the Aquarium stated, "When the Aquarium discovered this morning that one of its traffic radio ads ran on the Rush Limbaugh Show, we immediately called our media buyers and asked to pull our ads as we do not support or condone his statements. We are an education and conservation institution and wish to focus our efforts in that arena."

Some national advertisers have indeed removed their ads (at least temporarily) from Mr. Limbaugh's nationally syndicated program in response to remarks by Mr. Limbaugh (using words he has since said were poorly chosen and for which he has apologized) to criticize Congressional testimony by a woman who supports an Obama administration policy that says contraception costs should be covered by employers.

LBReport.com followed up on the statement by requesting some of the basic "W's" in the story: Who decided the Aquarium should remove its ads during KFI's carriage of the Limbaugh show? Was the Aquarium asked to remove its ads by anyone, and if so by whom? For how long will Aquarium's policy remain in effect?

A tweet on the Aquarium's Twitter page at midmorning today (March 7) stated simply, "We are working with our media buying company to remove our ads from Limbaugh's show immediately. Thank you for bringing it to our attention."

The Aquarium of the Pacific was originally known as the Long Beach Aquarium of the Pacific, but a few years after its opening [during a period when then SCE-President Bob Foster was on the Aquarium board] it removed Long Beach from its official name for what it subsequently described as marketing reasons. Broadcast references to Long Beach are now relegated to geographic mentions (e.g. "at the end of the 710 freeway in Long Beach.")