ELB <i>Fresh & Easy</i> (Spring/Palo Verde) And Nearby Lakewood Location (Woodruff/South) To Be Closed; Other LB Locations Remain

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ELB Fresh & Easy (Spring/Palo Verde) And Nearby Lakewood Location (Woodruff/South) To Be Closed; Other LB Locations Remain

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(March 23, 2015) -- The Fresh & Easy store in ELB (6436 E. Spring St. @ Palo Verde) as well as a location in nearby Lakewood (Woodruff/South) are on a company list of locations that will be closed.

The Fresh & Easy locations in Bixby Knolls (3300 Atlantic Ave.), 450 The Promenade (downtown) and 1340 E. 7th St. (a bit NE of downtown) are not the sale/closure list

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A company statement follows:

[Fresh and Easy statement] -- Fresh & Easy has spent much of the past year and a half since transitioning to new ownership transforming into a new business focused on delivering a new vision of modern convenience. This transformation was always going to be a challenge but the company has accomplished several major initiatives including a massive renovation project and re-launch in Las Vegas with an all-new fresh food concept. Just this month the company rolled out a new e-commerce Click & Collect service in Las Vegas, which will serve as a test for a wider rollout. Fresh & Easy has also put innovation at the forefront of the transformation of its food manufacturing business, building a successful third-party business model out of its Riverside commissary facilities.
The company is now in a better position to rationalize its store base and divest locations that do not meet the criteria of Fresh & Easy’s model of modern convenience. This move allows the company to redeploy capital into development and growth, including a 3,000 to 5,000 square foot store to provide a higher level of convenience and greater density. Fresh & Easy is also working with ADMI, the innovative firm behind the design of the Apple Store, to design the Fresh & Easy store of the future -- a concept that the company believes represents the future of convenience retail and puts Fresh & Easy into a category of one: the only fresh food convenience store.